Advertising revenue may be down from the peak years, but companies and organizations still have to keep their brand and message in view of their clients and audience, whether existing or potential.  Open any periodical and the ad pages often still outnumber the editorial content. When the average person flips through a magazine, an ad must speak to them either through a quick message pertinent to their lifestyle or needs (read that headlines) or a design that stops them in their tracks and makes them read it. William Kelly Design has been creating trade and consumer advertising for over two and a half decades.